Undergraduate business students at the University of Louisiana at Lafayette have joined MBA students in the X-Culture competition, testing their skills against an international field, according to a university news release.
Each semester, students from universities around the world are grouped on teams, and collaborate virtually for several months on international business consulting projects.
UL Lafayette MBA students began participating last year. This semester, David Baker, an associate professor of marketing, expanded the B.I. Moody III College of Business Administration's involvement to undergraduate students.
"Several of our students have done extremely well, and all who have participated seem to have learned a great deal. It gives students an opportunity to research, identify, and develop a strategy to enter a new market," he said.
X-Culture competitors produce written proposals that are evaluated by business experts, including professors and industry representatives.
At UL, students must be enrolled in international business consulting courses to take part in an X-Culture project.
During competition last semester, two MBA students at UL were on teams that placed among the top of a crowded, 784-team field.
While 4,200 participants from 39 countries and 127 universities competed, the projects of only 13 teams were recognized.
Jered Gaspard, who graduated in December, was a member of a team that placed second. Alanna Williams, from Lettsworth, was a member of a team that earned an honorable mention.
Baker claimed a spot among the Top 30 instructors.