Another Louisiana company has said it will no longer promote the NFL or New Orleans Saints brand after league-wide protests during the national anthem last week.
Schilling Distributing Company, based in Lafayette, said it plans to pull all of its Bud Light "point of sale" material featuring the league and team's logo.
"With all the negative attention the NFL is receiving right now due to these protests, we do not feel it is appropriate to associate our brand with them in the marketplace at this time," said VP Charles Schilling in a Facebook post. "These sponsorship deals are made at a national level, and while Bud Light has been an official partner of the NFL and New Orleans Saints for years, there is no need for us to ask our retailer partners to promote such controversial organizations to help sell product."
The company bills itself as bring "locally veteran-owned" since 1950. Schilling joins multiple restaurants and bars who have vowed to stop showing Saints games due to the protests. The company serves as the official beer distributor of UL-Lafayette, and sells Ragin' Cajuns Genuine Louisiana Ale.
Louisiana state Rep. Valarie Hodges, R-Denham Springs, has formally requested that a legisla…
Other blowback has included legislators calling for the cutting of state funding to the Saints. The Krewe of Poseidon in Slidell also said it has disinvited Saints players Alex Okafor and Kenny Vaccaro from serving as grand marshals during their January parade.
Schilling said it will offer alternative programming in the meantime, including material featuring message like "proud to serve those who serve," and "this Bud's for you, Louisiana," according to a Facebook post.
Slidell's Krewe of Poseidon is putting their feet down.
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