East Baton Rouge Parish District Attorney Hillar Moore III will address the Baton Rouge Press Club at noon Monday.

Moore will discuss the Baton Rouge Area Violence Elimination Project, a new violent crime intervention plan aimed at violent offenders as well as drug offenders that will initially focus on the city’s 70805 ZIP code. The area is generally bounded by Airline Highway to the north and the east; Choctaw Drive to the south and the Mississippi River to the west.

The BRAVE plan is modeled after Operation Ceasefire, a highly regarded strategy for curbing violence that has worked in cities across the country, Moore has said.

Press Club meets on Mondays at the De La Ronde Hall , 320 Third St. downtown. Lunch, which is served at 11:30 a.m., is $12 for members and $15 for nonmembers.

The public is invited, but only members of the Press Club and the news media are allowed to ask questions during the question-and-answer portion of the program.