The parent company of L’Auberge Casino & Hotel Baton Rouge will acquire Federated Sports & Gaming Inc. and Federated Heartland Inc., the owners of Heartland Poker Tour for an undisclosed sum.
The poker tournament made 17 stops in 15 states in 2011 and is now in its eighth season. The tournament is televised live in the United States, 16 European Countries and 18 Caribbean territories.
The acquisitions provide Pinnacle with one of the poker industry’s most power brands, as well as the opportunity to expand the poker tournament and more extensively integrate its events into Pinnacle’s network of casinos, Pinnacle President and Chief Executive Officer Anthony Sanfilippo said in a news release. The acquisitions provide several elements that will help advance Pinnacle’s online gaming strategy.