Kiplinger’s Personal Finance has named the Baton Rouge metro area one of the Top 10 living areas for young adults because “the cheaper and less congested cousin” of Houston has thousands of good-paying energy and petrochemical jobs, cheap rent and tolerable traffic.
Kiplinger describes Baton Rouge as a major hub of the oil industry, and the area has weathered the slumping economy better than many other cities. Baton Rouge continues to add workers at companies such as ExxonMobil and Dow Chemical and in the health care and information technology industries.
“While cultural offerings don’t compare to those of a larger metropolis, tailgating at LSU football games and exploring Cajun music and cuisine have their charms. Many attractions along the Gulf Coast are within easy day-trip range,” according to Kiplinger.
The article lists Baton Rouge’s top selling point: “All the hype of Houston without the traffic” and its biggest drawback: “It’s not New Orleans.”
Kiplinger says 16.3 percent of the Baton Rouge metro area’s residents are between the ages of 20 and 29; monthly rent averages $714, and starting salaries average $41,400.