Entergy Corp. is asking its shareholders to donate money to help elderly and disabled customers pay their utility bills.

Entergy shareholders are providing $500,000 to local nonprofits that offer bill payment assistance to elderly and disabled customers who need assistance by donating. Entergy is also launching a “Double Your Power” fundraising drive to bolster “The Power to Care” customer assistance fund. Entergy shareholders will give $2 for every $1 in new customer donations to the customer assistance fund, up to $500,000.

As part of the initial corporate donation, utility company presidents are presenting checks totaling $500,000 to the nonprofit agencies that administer The Power to Care fund in their region. These supplemental donations will provide emergency utility assistance for thousands more elderly and disabled customers beyond those already assisted by Entergy this summer in Arkansas, Louisiana, Mississippi, New Orleans and Texas.

The additional funds are being split among Entergy utilities based on the number of customers served by each entity.

Entergy Gulf States Louisiana L.L.C. will receive $75,000, with total possible donations of up to $187,500; Entergy Louisiana LLC, $120,000, with the possibility of donations up to $300,000; Entergy Arkansas Inc., $130,000, with the possibility of shareholder and customer donations reaching up to $325,000; Entergy Mississippi, Inc., $80,000, with total possible donations of up to $200,000; Entergy New Orleans, Inc., $25,000, with total potential donations of up to $62,500; and Entergy Texas, Inc., $75,000, with total possible donations reaching up to $187,500.

Customers who need assistance should make applications directly to partnering agencies. Lists of agencies participating in The Power to Care fund can be found on Entergy’s website. Customers who want to make donations to the fund can do so at http://www.entergy.com.