Typically, upon hearing the name Zapp’s in south Louisiana, potato chips immediately come to mind.

This weekend, though, beer is synonymous with the famous kettle cooked chipmaker from Gramercy.

Zapp’s International Beerfest celebrates its 12th year Saturday at the LSU Rural Life Museum at 4560 Essen Lane in Baton Rouge.

The event runs from 3:30 p.m. to 6 p.m. Tickets are $35 for those sampling beer and $20 for a Designated Driver ticket. Only 2,500 tickets will be sold.

New for 2016 are VIP tickets for $100, which allow patrons to enter the festival at 2:30 p.m. and include complimentary food court and beer tastings not available to general ticket holders.

As the oldest beer festival in Baton Rouge, Zapp’s has garnered a reputation as a place to enjoy samplings among the beautiful outdoor setting at the Rural Life Museum. Patrons can mingle while trying different local, national, international and home-brewed beers. As a bonus, the event is one of the museum’s largest annual fundraisers.

Baton Rouge-based Tin Roof Brewing will serve its spring seasonal, Yonder Hefe, and its imperial stout, Smiling Ivan, as well as several other specialty releases normally only available at the brewery’s taproom.

Zapp’s attendees will also get their first opportunity to try Baton Rouge’s newest brewery, Southern Craft, as it pours its flagship beers at the event. Red Stick Rye is an easy drinker that features Carolina rye malt, while Pompous Pelican is a double IPA that features Southern-grown Cascade hops.

Broussard’s Parish Brewing will pour its buzz-creating double IPA Ghost in the Machine, black IPA Dr. Hoptagon, the hoppy and crushable Envie pale ale, as well as its Canebrake wheat ale and South Coast amber ale.

Hammond’s Gnarly Barley Brewing will feature its three flagships: Catahoula Common, Radical Rye and Korova milk porter, as well as the popular peanut butter-infused version of Korova.

Shreveport’s Great Raft Brewing will bring its two newest beers, Oceans Between Us, a funky Citra-hopped IPA, and Near and Far, a dry hopped Kölsch ale. The brewery is also bringing All My Tomorrows (a hoppy saison), Grace and Grit (a double IPA) and its flagship pale ale, Commotion.

In addition to the local and regional offerings, attendees will have the opportunity to taste some of the most sought-after national beers.

However, many attendees head straight for the homebrew area where dozens of unique beers can be found on tap from several of the region’s home-brew clubs, as well as LA Homebrew, Baton Rouge’s largest home-brew shop.

Brasseurs a la Maison will once again feature more than 30 beers on tap, poured from a canoe setup. Among the highlights are a margarita gose, a banana split dunkelweizen and a wasabi-infused pale ale.

Redstick Brewmasters will have more than 15 beers to choose from, including a Dolce de Leche-inspired chocolate porter and an American pale ale with rosemary.

Bicycle Brew Club will have nearly 20 available beers and ciders, including a saison brewed with hibiscus and ginger, as well as an Irish red ale aged on oak.

LA Homebrew will feature a chocolate coconut stout, a Citra hopped Belgian-style tripel and an American strong ale served on nitro, as well as more than a dozen other offerings.

Naturally, Zapp’s chips will be available, which will certainly serve as a perfect palate cleanser between sips of beer. Food vendors will also be on hand to ensure attendees have enough to eat throughout the afternoon.