About 15 years ago, Matherne’s Supermarket at 7355 Highland Road started hosting weekly wine dinners.

The store’s manager Bill Hounshell said the events began as a way to show customers different types of wines.

“We wanted to show customers that drinking wine is something you do to relax,” he said. “It doesn’t always have to be a special occasion to drink wine. You might try something you’ve never had before.”

The tradition continues Friday, Oct. 2. A reception begins at 6:40 p.m. Dinner will follow at 7 p.m. in the store’s tasting room. The cost is $75. Limited tickets are available. To make a reservation, call (225) 767-0074. When you hear back from the store, your reservation will be confirmed. A reminder will be sent via email before the dinner.

Hounshell’s wife, Kathy, is the general manager and cook for the dinners. This week, she will pair food with wines from the Alexander Valley vineyards, located in Sonoma County about 75 miles north of San Francisco.

Check out the menu for the four-course meal below.

For the reception: Herb crusted halibut with minted green pea puree, paired with 2013 Rodney Strong “Chalk Hill” Chardonnay

First course: Spring greens with Fuji apples, carmelized onions, pears and melon with butterscotch and citrus dressing, paired with 2013 Jordan Chardonnay and 2013 Clos du Bois Clacaire Chardonnay.

Second course: Oven-roasted duck breast on a bed of wild rice with cherries and toasted pecans, paired with 2012 Clos du Bois reserve Cabernet Sauvignon and 2012 Simi Cabernet Sauvignon

Third course: Cabernet-braised boneless beef short ribs pooled in roasted garlic and rosemary mashed potatoes, paired with 2012 Rodney Strong Reserve Cabernet Sauvignon, 2011 Jordan Cabernet Sauvignon and 2010 Silver Oak Cabernet Sauvignon

For dessert: Homemade peach cobbler

Follow Matthew Sigur on Twitter @MatthewSigur.