Mark St. Cyr will have to wait just like everyone else.
It won’t be until today’s Super Bowl that the Lafayette native and actor learns if his “What Could Go Wrong?” entry in Doritos’ “Crash the Super Bowl” commercial contest is a winner.
Online voting among the 10 finalists ended Wednesday, and Doritos is bringing one representative and a guest from each commercial to the big game in the University of Phoenix Stadium.
The grand-prize and first-prize commercials will be among the always-anticipated spots airing during the game’s global telecast.
“It seems like we’re not actually going to know until the Super Bowl itself,” said St. Cyr from New York.
While St. Cyr’s longtime friend Alex Pepper, who directed the commercial, and Pepper’s girlfriend watch the game from Doritos’ suite in the stadium, St. Cyr will be back in New York watching it with other friends.
“I’m thinking Harlem Tavern,” St. Cyr said of possible bowl-watching venues. “I used to work there doing football season, and I really like the atmosphere. I’ll get a group of friends together. There will be big projection screens.
“It will be a very exiting Super Bowl for me this year. I don’t even have a stake in it, but I’ll be pretty excited about it,” he said.
If his 30-second commercial pops up during the game, St. Cyr is counting on a call from Pepper to tell him if they’re the grand-prize winner of $1 million and a dream job at Universal Pictures, or the $50,000 first prize.
Online voting determines the grand-prize winner; Doritos decides on the first-prize commercial.
The commercial, “What Could Go Wrong?,” begins with two roommates, played by St. Cyr and Pepper, discussing a pretty girl (Morgana Phlaum) who’s up on the apartment building’s roof.
“Go talk to her,” St. Cyr encourages Pepper. “What could go wrong?”
And, of course, they’re eating Doritos during the exchange.
The action moves to the rooftop, there’s dancing involved, and, let’s just say, something does go wrong.
“We really looked at it as a way of just getting together, having fun being creative,” St. Cyr said. “I think we didn’t set out to win a million dollars, but to create something fun and funny, and have fun creating it.”
St. Cyr said the inspiration for Pepper’s idea for the commercial was his worst fear as a dancer — dropping a girl in mid-lift.
“So he just took that to the next level for the commercial,” he said.
Shooting took just a couple of days, and editing about a week, St. Cyr said.
The 27-year-old, who’s lived in New York for almost four years, has done TV, web series and theatrical work, so he’s used to those competitive worlds.
He sees a couple of their fellow finalists as their most formidable challengers.
“I think the ‘First Words’ and ‘Lemonade Stand’ (commercials) are huge favorites. I like the ‘Sneezing’ commercial and my mom likes the ‘kid in the back seat’ one,” he said.
“We have the most total views and the most comments on the videos, and the most shared I think, too, so we have a lot of organic engagement going on that we’re really proud of.
“It’s really been because of Lafayette and Louisiana embracing the story and sharing it, and Alex’s hometown and our alma mater Elon (University), and our friends here in New York. It’s been a grassroots effort,” St. Cyr said.