Don Was to speak at Sync Up Conference _lowres

Photo by GABI PORTER -- Don Was

Sync Up, an annual entertainment industry conference held during the New Orleans Jazz and Heritage Festival, runs Friday-Saturday and May 2-3. All events will take place at the New Orleans Museum of Art in City Park. Admission is free, but advance registration is required. Register is available online at

Sync Up, produced by the New Orleans Jazz and Heritage Foundation, concentrates on the music industry Fridays and Saturdays.

Between weekends Sync Up Cinema showcases the Louisiana independent film industry. Films will include “A Tribute to Toussaint,” screening at 7 p.m. Wednesday, and the James Booker documentary, “Bayou Maharajah,” at 3 p.m. Wednesday.

This year’s participants include Ronald “Slim: Williams (Friday, co-founder of the New Orleans rap label Cash Money Records, home to Li’l Wayne, Drake, Nicki Menaj and many others; Don Was (May 2), a multi-platinum record producer (Rolling Stones, Bob Dylan, Bonnie Raitt, Aaron Neville) and president of Blue Note Records; Frank Riley (Friday), a top booking agent (Alabama Shakes, North Mississippi Allstars, Robert Plant, Wilco, Lucinda Williams); and Ken Weinstein (Saturday), president of publicity firm Big Hassle Media (T Bone Burnett, Tom Petty).