Twenty years ago, artist Kathy Schorr stood in her booth at the New Orleans Jazz and Heritage Festival, surrounded by the fluttering, one-of-a-kind silk scarves she makes and sells.

She was chatting with Bud Brimberg, president of Art4now and BayouWear, maker of the official Jazz Fest collectible posters and clothing. Since 1981, Brimberg had produced the HowAhYa! shirts that come in patterns like Red Beans & Rice, Gators! and Fleur de Jazz, a fashion statement that had dominated the festival scene for decades.

The conversation sparked a collaboration that was to reshape the history of Jazz Fest fashion.