The Capital Region Planning Commission unveiled a campaign this week to remind people to “share the road – travel happy” as Baton Rouge has continued to struggle with cyclist deaths.

The planning commission is distributing signs and door hangers to businesses and residents, particularly those in midcity and downtown neighborhoods, reminding them to travel safely and watch out for others.

Baton Rouge adopted a Complete Streets policy earlier this year as one of many efforts to make roads safer, but has still seen multiple cyclist fatalities in recent months.

The signs will remind travelers to:

-Keep a 3-foot distance when passing cyclists

-Keep lights on bikes at night

-Share the road with cyclists

-Walk against traffic and cross streets safely

-Avoid distractions like talking on cell phones or listening to music

-Stay alert at intersections

The Capital Region Planning Commission will distribute 10,000 door hangers reminding people how to be safe on the roads. Photo provided by Capital Region Planning Commission.

The Capital Region Planning Commission will distribute 10,000 door hangers reminding people how to be safe on the roads. Photo provided by Capital Region Planning Commission.

Commission staffers will also reach out to neighborhood and civic associations to spark more conversations about safety for travelers.

“There have seen too many accidents occur because people are not watching out for everyone on the streets,” said J.T. Sukits, the commission’s transportation alternatives coordinator, in a news release. “We wanted to provide a positive message that encourages people to practice safe habits regardless of their transportation choices.”

Businesses and residents who want to display the signs can contact Sukits at jtsukits@brgov.com.