Hugh Riddell “Bruce” Broussard, a longtime display advertising department employee for The Advocate’s parent company, Capital City Press, died Saturday at his home in Jackson.

He was 76.

Broussard worked for Capital City Press’ display advertising department from October 1963 until his May 2004 retirement, according to the company.

Broussard worked in several sales positions at The Advocate, including retail advertising sales manager. He was custom sales manager from 1999 until his retirement.

Broussard’s wife, Mary Broussard, 71, said Monday that her husband thoroughly enjoyed his job at The Advocate and never wanted to retire.

She said he also developed many close friends at the newspaper.

“Those men at The Advocate were way more than just coworkers,” she said. “They were very, very closely related to one another. They looked out for each other.”

Don Cassano, a friend of Broussard’s who works at The Advocate as a major accounts representative, said Broussard was a good salesman who was thorough at his job.

“He was just a really good guy,” Cassano said. “Very easygoing but real smart.”

Cassano, who has worked at the newspaper since 1966, said Broussard helped Capital City Press shift to a zoning circulation format based on ZIP codes.

Cassano said he became close friends with Broussard and knew his family.

“He had a lot of interests. He liked to fly fish,” Cassano said.

Mary Broussard said her husband was also a loving husband and father.

“His children love him very much, and his grandchildren do, too,” she said.

A native of Lake Charles, Broussard was a U.S. Army veteran of the Korean War, according to his obituary.

Visitation will be held at Rabenhorst Funeral Home, 825 Government St., at 10 a.m. Wednesday, and a memorial service begins at 11:30 a.m. Interment will follow at Louisiana National Cemetery, 303 W. Mount Pleasant Road, Zachary.

In lieu of flowers, Broussard’s family has asked that donations be made to Cancer Services of Greater Baton Rouge or St. Joseph’s Academy Foundation.