Baton Rouge Area Sports Foundation names new CEO; Jerry Stovall transitioning to role as consultant _lowres

Photo provided by Friends of LPB -- Jerry Stovall

Jerry Stovall is about to begin his victory lap.

The former LSU All-America football player and long-time president and CEO of the Baton Rouge Area Sports Foundation has begun transitioning into a consulting role with the organization.

Stovall, 74, will be succeeded by BRASF Vice-President Eric Engemann. However, Engemann doesn’t completely move into Stovall’s role until Jan. 1, 2017.

“The idea behind the length of time is to give us time to make the transition and keep (Stovall) involved,” Engemann said.

“He will be with the organization for many years to come. He’s a legend in the sports community and well connected here in Baton Rouge. It would be a mistake for us not to lean on him where we can.”

Stovall could not immediately be reached for comment.

Engemann joined the Baton Rouge Area Sports Foundation in 2007 as coordinator of indoor sports. He was promoted to vice president in 2011.

A native of West Monroe, Stovall was the 1962 Heisman Trophy runner-up as a halfback, coming closer than any LSU player since Billy Cannon in 1959 to capture college football’s biggest prize.

Stovall played for the then-St. Louis Cardinals football team from 1963-71. He was a three-time Pro Bowl selection in 1966, 1967 and 1969 as safety. He later returned to LSU as head coach from 1980-83, earning national coach of the year honors as he led the Tigers to the Orange Bowl.

With the assistance of then Mayor/President Tom Ed McHugh, Stovall started the Baton Rouge Area Sports Foundation in 1994 after a three-year stint as athletic director at Louisiana Tech. Over the past 20-plus years, the organization has helped bring hundreds of sporting events to the area, touting an overall economic impact of nearly $300 million.

Engemann said the BRASF continues to bring sporting events to the area, such as the USBC women’s bowling championships and USA Track and Field Masters Outdoor Championships in 2017 and a large-scale taekwondo event next year.

Engemann said BRASF will also become more involved in creating some of its own sporting events.

“We’re going to put the sports foundation a little more out there than it has been in the past,” he said. “We need to get our brand out and let people know we’re here.”

Follow Scott Rabalais on Twitter, @RabalaisAdv.