Updated, 12:20 p.m.: NEW YORK (AP) — Pepsi is pulling an ad that is being widely criticized for appearing to trivialize protests for social justice causes.
The company said Monday that,"Pepsi was trying to project a global message of unity, peace and understanding. Clearly we missed the mark, and we apologize."
Is Kendall Jenner putting on her best Ieshia Evans impression? Some people think so, after Pepsi aired an ad that raised some eyebrows.
The advertisement in question begins with Jenner during a photo shoot. She pulls off her blonde wig, wipes off her dark lipstick and steps outside into an active protest.
As she approaches a line of officers, she pulls a Pepsi out of a cooler and walks up to an officer. She then strikes a pose some have likened to that of Evans, who was arrested in what has become an iconic image of protests following the killing of Alton Sterling by officers in Baton Rouge.
In the Pepsi ad, however, Jenner hands the officer the drink before rejoining and high-fiving the cheering crowd. The ad ends with the words "live bolder ... live louder." Many have panned the ad for being insensitive and trivializing an important issue.
Kendall Jenner: Can I copy off of you?— C I L L My Landlord (@GuruBluXVIII) April 4, 2017
Iesha Evans: No.
Kendall:* Looks over shoulder anyway*
Damn that. I'm getting this Pepsi money. pic.twitter.com/NUXwCZnM7p
Now you see Iesha Evans wouldn't have gotten detained if she had a pepsi in her hands pic.twitter.com/tNQa40DXqz— Luke Manning (@SaultyDeLucci) April 4, 2017
Pepsi responded to the criticism, according to a report from E News:
"This is a global ad that reflects people from different walks of life coming together in a spirit of harmony, and we think that's an important message to convey."
For the full report from E News, click here.
What do you think of the ad? Tell us in the comments below.