Iesha Evans

In this Saturday, July 9, 2016 file photo, A protester is grabbed by police officers in riot gear after she refused to leave the motor way in front of the the Baton Rouge Police Department Headquarters in Baton Rouge, La. Police made nearly 200 arrests in Louisiana's capital city during weekend protests around the country in which people angry over police killings of young black men sought to block some major interstates. (AP Photo/Max Becherer)

Updated, 12:20 p.m.: NEW YORK (AP) — Pepsi is pulling an ad that is being widely criticized for appearing to trivialize protests for social justice causes.

The company said Monday that,"Pepsi was trying to project a global message of unity, peace and understanding. Clearly we missed the mark, and we apologize."

Original story:

Is Kendall Jenner putting on her best Ieshia Evans impression? Some people think so, after Pepsi aired an ad that raised some eyebrows. 

The advertisement in question begins with Jenner during a photo shoot. She pulls off her blonde wig, wipes off her dark lipstick and steps outside into an active protest. 

As she approaches a line of officers, she pulls a Pepsi out of a cooler and walks up to an officer. She then strikes a pose some have likened to that of Evans, who was arrested in what has become an iconic image of protests following the killing of Alton Sterling by officers in Baton Rouge. 


In the Pepsi ad, however, Jenner hands the officer the drink before rejoining and high-fiving the cheering crowd. The ad ends with the words "live bolder ... live louder." Many have panned the ad for being insensitive and trivializing an important issue. 




Pepsi responded to the criticism, according to a report from E News: 

"This is a global ad that reflects people from different walks of life coming together in a spirit of harmony, and we think that's an important message to convey."

For the full report from E News, click here

 

What do you think of the ad? Tell us in the comments below.