The 2015 Miss USA pageant drew 37,874 viewers at its peak during Sunday’s live stream on the beauty contest’s official YouTube channel, according to a report by The Wrap, a digital news organization covering the business of entertainment and media.

Viewership showed a noticeable uptick during the swimsuit portion of the competition and peaked near the end, just before Miss Oklahoma Olivia Jordan was crowned the 2015 winner of the pageant, The Wrap reported.

The Reelz Channel, which picked up the broadcast after NBC and Spanish-language broadcaster Univision backed out, citing Donald Trump’s inflammatory comments about Mexicans, was expected to release television broadcast ratings Tuesday. WBRZ aired the pageant locally on its sister station.

Last year’s Miss USA pageant on NBC drew 5.5 million total viewers in Nielsen live-plus-same day ratings, up from 4.6 million the year prior, The Wrap reported.

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