Miss USA contestants aim to break stereotypes with #BeMoreThanPretty campaign _lowres

FILE - In this July 8, 2015 file photo, contestants wave onstage at the conclusion of the preliminary round of the 2015 Miss USA Pageant in Baton Rouge, La. The pageant co-owned by Donald Trump takes place in Baton Rouge for the second year in a row on Sunday night, July 12, 2015. (AP Photo/Gerald Herbert, File)

The #BeMoreThanPretty campaign was designed to break stereotypes surrounding women and girls who compete in pageants. The campaign gives all Miss USA and Miss Universe contestants the opportunity to highlight different aspects of their lives outside of pageantry. Most people assume these young women are all the same, that their main focus is to fulfill a materialistic dream. After spending the past week and a half with the 51 contestants I can honestly say the Miss USA class of 2015 is determined to break those stereotypes.