You don’t have to love pageants to love what hosting Miss USA means to the Red Stick. More tourists, an increase in booked hotel rooms and concentrated media coverage are some of the many reasons why it’s a big freaking deal that Baton Rouge is hosting Miss USA for the second year in a row.

Krewe de Crown is a group of digitally savvy, Red Stick lovers covering Miss USA in partnership with Visit Baton Rouge, The Advocate and the Baton Rouge Social Media Association. Last year allowed me to see first hand how much this pageant means to our city.

Here are a few highlights:

We left the light on for ‘em…..a lot.

From June 5-8, 2014, Baton Rouge saw an obvious increase in hotel rooms booked. According to figures released by Smith Travel Research, hotel revenue for June 5-8, 2014 totaled more than $2.6 million. Actual hotel room nights booked during this time period totaled 5,150. This does not include any rooms booked outside of Miss USA hotel blocks.

We owned the remote.

According to Nielson ratings provided by the Miss Universe organization, Miss USA 2014 landed 5.548 million viewers during the telecast. This is an increase of 21 percent total viewers compared to 2013. That’s a lot of eyes on the Red Stick, y’all.

Str8 up humble brags happenin’ round here.

During the broadcast, Baton Rouge and the surrounding area received eight minutes of feature videos that highlighted the city and state. Contestants were shown enjoying local shops, restaurants, area plantations and south Louisiana’s unique culture. Attractions included the LSU Rural Life Museum, the Queen of the Mississippi Riverboat, Nottoway Plantation, Houmas House Plantation and Gardens, the Old Governor’s Mansion, Capitol Park Museum, the Old State Capitol, and so much more. A sampling of local cuisine was also highlighted.

These are just a few reasons to appreciate Miss USA contestants taking over the Red Stick.

Have a few reasons of your own to add? Leave a comment below!