Baton Rouge Coca-Cola Bottling Company has expanded its operations into the New Orleans and New Iberia territories and added a total of 92 jobs in those markets.
The move comes nearly a year after Coca-Cola Bottling Co. United Inc. announced it was taking over territories in a major portion of Louisiana, including New Orleans, New Iberia, Alexandria, Monroe and Shreveport. Oversight in those markets will come from Baton Rouge, which is the headquarters for Coca-Cola United’s west region.
Melanie Clark, a spokeswoman for Baton Rouge Coca-Cola, said the acquisition of the New Orleans and New Iberia territories happened Thursday. That means every market in the state, except for Minden, is under Coca-Cola United.
The move means the Louisiana Coca-Cola business will be managed on a more local level, allowing it to offer better customer service to retailers, continuing to support local communities and having a more stable business model. Before that, an office in Atlanta, which had a regional headquarters in Harahan, managed the other Louisiana markets.
The New Orleans territory covers everything south of Baton Rouge, including Denham Springs and Hammond, Clark said.
The moves created about a dozen indirect jobs at the Baton Rouge Coca-Cola plant. The earlier acquisition of the north Louisiana markets added 78 jobs. Coca-Cola United has about 2,140 employees in Louisiana.
Coca-Cola United, based in Birmingham, Alabama, also the took over territories in Natchez, Mississippi; Tallahassee, Florida; and Valdosta, Georgia. Financial terms of the deal were not disclosed.
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