Two Baton Rouge creative agencies are teaming up to form a new web and video business that they hope can be a national leader in the industry.

ThreeSixtyEight is the result of a merger between Big Fish Presentations, a local company that produces and organizes corporate presentations and conferences, and Hatchit, a customized website developer.

The company got its name from the distance that used to be between Big Fish and Hatchit in a Perkins Road office building — 368 feet. The two companies are now under one roof.

Kenny Nguyen and Jeremy Beyt, two of the principals in ThreeSixtyEight, said they talked about combining forces after working together on projects for clients such as GE, Verizon, Raising Canes and Manda Fine Meats. The other principals in the company are Gus Murillo and Nick Defelice.

“There was a lot of synergy culturally and we worked well together,” said Nguyen, who will serve as chief executive officer.

The goal is to combine the skills of both firms in a unique way, like mixing customized video presentations with websites, or letting attendees at a corporate event interact with presenters through their smartphones.

“We want to build in interactive content in the next generation of web development,” said Beyt, the chief strategy officer. “We want to be part of the next generation of creativity and we’re so excited to be based here.”

ThreeSixtyEight has 19 employees, 16 of whom are full-time workers. The company is looking to add a couple of web designers.

“We want to get clients to invest in us and we want to reinvest in our city,” Nguyen said. The goal is to make Baton Rouge a creative capital.

This story has been changed since its publication to correct the spelling of Gus Murillo’s name.

Follow Timothy Boone on Twitter, @TCB_TheAdvocate