Marucci Sports in Baton Rouge has acquired Victus Sports, a custom wood bat manufacturer and "Big League" bat supplier in Pennsylvania.
Marucci, which launched 10 years ago in a backyard shed to become a bat maker for major league players, recognized itself in Victus as "a new, disruptive, innovative brand" with "a player-centric philosophy and obsessive attention to quality," the company said in a press release.
"This acquisition made perfect sense,” Marucci co-founder and Chief Executive Officer Kurt Ainsworth said. “Victus adds value to Marucci's culture and balance sheet, so it is accretive in every way,” he said.
A purchase price was not disclosed.
“Victus will energize Marucci to continue to be a disruptor in our industry, and Marucci will accelerate Victus' growth into all product categories,” Ainsworth said.
"We were inspired by Marucci from the beginning,” said Jared Smith, co-founder and CEO of Victus, based in King of Prussia, Pennsylvania. “They have a tremendous team of great people, and we share their hunger for success."