Target shoppers in Louisiana will be able to get same-day deliveries of groceries, home goods, electronics and toys beginning next week.
Through its partnership with Shipt, an online service it acquired in late 2017, Target will begin same-day delivery to customers in Baton Rouge, New Orleans, Lafayette and Shreveport on Tuesday. Nearly 800,000 households in Louisiana will be eligible for the service.
Customers will be able to go online, choose from more than 55,000 items to have delivered to their homes and pay for the products. In some cases, they may be able to receive items in as little as an hour. The service normally costs $99 a year for unlimited delivery on all orders above $35, but the annual fee has been cut to $49 for the Louisiana launch.
Shipt plans to hire 1,600 shoppers in Louisiana to help fill the orders.
Target plans to expand the Shipt service to nearly half of its 1,800 U.S. stores by mid-2018.
Instacart, which offers same-day grocery delivery in more than 210 U.S. markets, is expanding into Baton Rouge and New Orleans this week.
Shipt is the second national grocery delivery service to enter Louisiana recently. Instacart will launch in Baton Rouge and New Orleans Thursday, providing items from retailers such as Rouses Market and Costco.