Denka Performance Elastomer LLC will locate a new corporate headquarters at the company’s LaPlace site, which the Japanese joint venture acquired along with DuPont Performance Polymers’ Neoprene synthetic rubber business.

The project will create 16 new corporate executive jobs with an average salary estimated at $80,000 plus benefits, according to Louisiana’s economic development department. The project also will create 81 indirect jobs in the region.

Denka Performance Elastomer will retain 235 existing manufacturing jobs associated with the Pontchartrain Works production site in LaPlace, where DuPont will continue to operate its separately owned Kevlar business.

Denka Performance Elastomer is a joint venture of Denka Co. Ltd. and Mitsui & Co. Ltd. Denka, which owns 70 percent of the joint venture, employs more than 5,300 worldwide and makes construction, engineering, packaging and electronic materials.

The synthetic rubber produced at the LaPlace plant is used in a number of consumer products, including wet suits, orthopedic braces, adhesives, electrical insulation and coatings.

LED began discussing the project with Denka Performance Elastomer in February.

To secure the project, the state offered incentives, including workforce training. Denka Performance Elastomer also is expected to take advantage of tax breaks for creating better-paying jobs.