New Iberia-based Bruce Foods Corp. has sold its Mexican foods business to California-based Teasdale Foods Inc.
The price was not disclosed.
The acquisition includes the Casa Fiesta, Viva Mexico and Mexene brands.
This is Bruce Foods’ third major asset sale since late 2013, when the company sold its canned-vegetable line to McCall Farms in South Carolina. In April, Bruce Foods sold its Original Louisiana Brand Hot Sauce and related assets to Georgia-based Southeastern Mills Inc. At the time, Bruce Foods President and Chief Executive Officer J.S. “Si” Brown III said the company’s strategy focused heavily on Mexican foods and outdoor cooking appliances.
In Thursday’s announcement, Bruce Foods said its strategy will focus on its retail and food service industry sales of marinades, outdoor cooking appliances, seasonings and sauce mixes, and pancake mix, as well as jalapeños, green chilies and other items for food service and industrial food customers.
Bruce Foods said it will retain all of its company personnel in New Iberia and El Paso.