Massive family-focused entertainment complex in works for old Tinseltown site _lowres

Advocate staff photo by BILL FEIG -- Demolition of the old Tinseltown theater will make way for a proposed Main Event entertainment complex that will feature bowling and laser tag at the Siegen Lane Marketplace.

A request to rezone the site of the old Tinseltown movie theater to allow for Main Event, a family entertainment complex with a bowling alley, laser tag and restaurants, has been submitted to the city-parish Planning Commission.

The rezoning request would allow for commercial alcoholic beverage sales on the site at 10955 N. Mall Blvd. Olshan Properties, which owns the land and the surrounding Siegen Lane Marketplace, submitted the request.

The Planning Commission is scheduled to vote on the rezoning at its Sept. 21 meeting. Planning officials said if the rezoning is approved, Main Event will come back quickly with a site plan.

Main Event, based in Plano, Texas, operates 20 centers in Texas, Arizona, Georgia, Illinois and Oklahoma. There are four Main Events in metro Houston, two in metro Atlanta and one under construction in Memphis, Tennessee. The company has plans to open eight more centers by June.

Main Event centers range in size from 48,000 to 75,000 square feet and feature two restaurants: a casual dining area focusing on American food like hamburgers, ribs and steaks, and a standalone pizza café selling whole pies and individual slices. The centers also feature a full bar with beer, wine and liquor.

Along with the bowling alley, the centers feature multilevel laser tag, pool tables and an arcade. Some locations feature additional attractions such as indoor mini-golf, rock climbing and karaoke.

About 100 people work in each Main Event.

The Tinseltown site has largely been vacant since late 2007, when parent company Cinemark USA opened a new theater in nearby Perkins Rowe. Demolition of the Tinseltown building started about a month ago. At the time, Olshan officials said there was no news to report about what would happen to the land.

Olshan officials declined to comment on the rezoning, and Main Event officials didn’t have any information about the proposed Baton Rouge location.

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