Company executives and officials broke ground Tuesday for The Advocate’s new three-story, 48,500-square-foot headquarters building at 10705 Rieger Road.

The building, located near the newspaper’s printing press facility off Siegen Lane at Interstate 10, will house The Advocate’s newsroom, as well as the business offices for all three of The Advocate’s daily papers and its growing number of weekly papers.

The building will feature a façade that will be lighted in a variety of colors, from Advocate red to purple and gold on LSU game days. It will have a large digital display that will post the latest news, and the newsroom will have a webcast studio.

There will be a large meeting room with a catering kitchen available to community groups. The entire complex will be powered by a standby generator power in case of storms to ensure the paper and websites stay working in the event of a hurricane.