The Advocate starts construction on new headquarters building _lowres

Advocate staff photo by BILL FEIG -- Company executives and officials break ground in November for The Advocate's new three-story, 48,500-square-foot headquarters building at 10705 Rieger Road for its daily newspapers in Baton Rouge, New Orleans and Lafayette and growing portfolio of weeklies. The Advocate has overtaken The Times-Picayune as the state's largest newspaper for average circulation. Participating in November's groundbreaking are Adam Knapp, left, president and CEO of the Baton Rouge Area Chamber; Chris and Trula Remson of Remson, Haley, Herpin Architects; John Georges, publisher and CEO of The Advocate; Lenny Lemoine, owner of the Lemoine Co.; Dan Shea, president and chief operating officer of The Advocate; Peter Kovacs, editor of The Advocate; and Charles Doolittle, facilities director. The building will house The Advocate's newsroom, as well as the business offices for all three of The Advocate’s daily papers and its growing number of weekly papers.

Company executives and officials broke ground Tuesday for The Advocate’s new three-story, 48,500-square-foot headquarters building at 10705 Rieger Road.

The building, located near the newspaper’s printing press facility off Siegen Lane at Interstate 10, will house The Advocate’s newsroom, as well as the business offices for all three of The Advocate’s daily papers and its growing number of weekly papers.

The building will feature a façade that will be lighted in a variety of colors, from Advocate red to purple and gold on LSU game days. It will have a large digital display that will post the latest news, and the newsroom will have a webcast studio.

There will be a large meeting room with a catering kitchen available to community groups. The entire complex will be powered by a standby generator power in case of storms to ensure the paper and websites stay working in the event of a hurricane.