Plex-VR, a virtual reality and augmented reality company, has become a tenant in the Louisiana Business and Technology Center, LSU Innovation Park's incubator for growing fledgling businesses.

The company plans to promote its services to Louisiana's motion picture industry as well as collaborate with local companies. 

The company provides three major services: dynamic 3-D human capture and modeling for avatar creation, 3-D object scanning and rendering for e-commerce and 360-degree panoramas; and renderings for immersive virtual tours. Plex-VR also is developing new technology to expand its services on mobile devices.

LBTC's proximity to LSU also provides the company with an opportunity to attract talent from the university to expand its research and testing team. 

“The idea for Plex-VR originated when I was a Ph.D. student studying at the University of Delaware,” Principal scientist Yu Ji said. “As the VR and augmented reality industry took off in recent years, both my Ph.D. adviser and I felt that our research had great potential in generating high-quality 3-D content for improving the VR and augmented reality experience.”

“This is a perfect example of how top technology companies can be recruited to Louisiana to access the talent at LSU and the resources of the LSU Innovation Park. Plex-VR will be able to access LSU interns and graduates as well as the business counseling and business networking available at the LSU Innovation Park and the university,”  said Charles F. D’Agostino, executive director of the LSU Innovation Park.

The Louisiana Business and Technology Center was created in 1988 as a joint venture between LSU, Baton Rouge's chamber of commerce and the Louisiana Public Facilities Authority. LBTC operates as a business incubation program and provides management assistance, technology transfer assistance, resources and access to capital.