Several major attractions helped boost hotel tax revenue to $4.5 million in Baton Rouge in 2014, a 14 percent increase from 2013.
Visit Baton Rouge attributed the gain to events like Bayou Country Superfest, the Miss USA Pageant and various film and TV productions.
“Last year will go down as one of the best for Baton Rouge tourism,” Visit Baton Rouge President and CEO Paul Arrigo said.
Key measures of growth included a 6.9 percent increase in hotel occupancy rates; $180 million spent by 26 area film and TV projects; and 337 conventions with nearly 156,000 total attendees and more than 104,000 hotel-room nights booked by Visit Baton Rouge.
“While 2014 was great, we’re already working hard to keep the momentum going this year,” Arrigo said. “Consumer confidence is up across the country, which is an indication that more people will travel this year. All signs point to a successful 2015 …,” Arrigo said.