Raising Cane’s has agreed to a $1 million partnership with Southern University that includes an endowed academic scholarship, an athletics partnership and sponsorship of the Southern University marching band.
“We have supported Southern University for years and we are excited to deepen our commitment with this partnership," said Todd Graves, founder and chief executive officer of the Baton Rouge-based restaurant company. "Southern is a big part of our hometown and many of our customers and crew are affiliated with the university so this was a natural fit for us.”
“The support we receive from Raising Cane’s will benefit our students through many facets of their Southern University experience, including academics, band and athletic programs. The partnership undoubtedly will help to advance our mission,” said Al Harrell, CEO of Southern University System Foundation.
The band will spell out Canes during its on-field performance Nov. 4 in a game against Prairie View A&M University. The company sponsorship makes it the “Official Chicken of The Human Jukebox.”
Participants in an announcement were Mayor Sharon Weston Broome; Councilmember Tara Wicker; Dr. Ray Belton, Southern University president-chancellor; Roman Banks, SU athletics director; Nathan B. Haymer, SU band director; and Harrell.