The first Cowboy Chicken restaurant in Louisiana is set to open in late summer/early fall on Siegen Lane.
Chris Vince and Mark Verinder, the local franchisees for the Dallas-based chain, said a lease has been signed to open a restaurant in the second phase of the Siegen Place Shopping Center at 6555 Siegen, next to Mooyah Burgers Fries & Shakes.
Cowboy Chicken, which has 13 locations across Texas, specializes in selling wood-fired rotisserie chicken, along with side dishes such as beans, macaroni and cheese, corn and spinach.
“This is a different concept and a healthier option,” Vince said. “There are a million fried chicken places in Baton Rouge, but nothing like this.”
Despite the “Cowboy” name and the chain’s Dallas roots, Vince and Verinder are quick to say that Cowboy Chicken is all about the American West and not the pro football team. The restaurant’s décor will be heavy on wood, with wooden floors and tabletops and the centerpiece being a wood-burning rotisserie oven.
While just about every grocery store in Baton Rouge sells rotisserie chickens, Vince and Verinder said the ovens give Cowboy Chicken an advantage. “This is a very unique concept that will hit home in Baton Rouge,” Verinder said.
Plans are to hire 40 to 45 full- and part-time workers at Cowboy Chicken. The restaurant will offer home delivery and catering, along with dine-in and carry-out orders. Online ordering also will be offered.
Vince and Verinder said they hope to open more Cowboy Chicken locations in Baton Rouge and Louisiana. “This is a big location and we want to get our names out there,” Vince said.
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