Terms of the deal were not disclosed, but licensed Community Coffee “K-Cups” for Keurig machines will start coming out in the spring.
Community Coffee packs for other Keurig devices, such as the K-Carafes, which brew up to four cups of coffee at once, and commercial brewing systems used in offices and restaurants, also will be introduced.
The deal also will mean that Community Coffee products will be sold through Keurig’s website and at its company store in Burlington, Massachusetts.
Community has manufactured single-serve cups that could be used with Keurig machines since April 2013. The new deal deepens the relationship in a sector that is fast-growing. In 2010, 4 percent of coffee drinkers were brewing single cups of java. According to a National Coffee Association National Coffee Drinking Trends report released earlier this year, 29 percent of households surveyed now have a single-cup maker.
“Partnering with Keurig allows us to further extend our products in a format that is highly desired by consumers and we are very excited about this opportunity,” said David Belanger, president and CEO of Community, among the country’s largest family owned and operated coffee companies.
“We’re very excited about this partnership,” said Jodi Conachen, a Community spokeswoman. “We see a lot of good things happening in the future.”
Kristen Mercure, a Keurig spokeswoman, said the Community agreement fits the company’s goal of aligning with the strongest coffee brands. More than 60 coffee brands are part of the Keurig system, including familiar names such as Starbucks and Dunkin’ Donuts.
“Welcoming a premium brand like Community Coffee into the mix means the loyal fans of Community Coffee will be able to enjoy the coffee they know and love with the quality and consistency they expect from their Keurig brewer,” said John Whoriskey, Keurig’s president of U.S. sales and marketing at Keurig.
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