New Orleans biotechnology company Theodent unveiled a chocolate-flavored toothpaste for kids on Friday.
Theodent Kids is available on the company’s website and will be in select Whole Foods Markets beginning March 4. It sells for $9.99.
The company introduced a fluoride-free toothpaste a year ago that contains Rennou, a propriety extract from chocolate that it says strengthens tooth enamel. The original Theodent classic toothpaste has a mild minty flavor. Theodent Kids actually tastes like chocolate yet still fights cavities, the company said in a news release.
“Now we have the best of both worlds: a toothpaste with an active ingredient derived from chocolate that tastes like chocolate as well,” said President and Chief Executive Officer Arman Sadeghpour.