The LSU AgCenter has launched a marketing campaign to get poorer Louisiana residents, whose budgets and food options are often limited, to start thinking about making healthier choices when it comes to food and fitness.

The campaign includes billboards in low-income areas across the state, as banners and posters that can be displayed in schools, stores and parish extension offices. The campaign will run for about a year and a half, featuring a new message every few months. The first round of billboards went up in June.

The AgCenter will push three messages: eat more fruits and vegetables, engage in more physical activity and increase family engagement, according to Diane Sasser, AgCenter director of the federally funded Supplemental Nutrition Assistance Educational Program.

By displaying these simple suggestions in high-visibility locations, Sasser hopes low-income residents will start thinking about their own health habits.