Goodwill Industries of Southeastern Louisiana will open a $1.4 million location at Bluebonnet Boulevard and Burbank Drive next year.

Bob Reese, vice president of retail operations, said the 13,000-square-foot store will be of new construction, similar to Goodwill’s Coursey Boulevard location, which opened a year and a half ago. Its other location is part of a shopping center on College Drive.

Reese said the new store, which will open in about 10 months at 10350 Burbank, is part of the rebranding of its retail outlets — a format that is less of the standard “thrift shop look.”

“It’s kind of a new template for us,” he said. “It’s a very attractive shopping environment.”

The store, which will be across Bluebonnet from the planned Walmart, will be Goodwill’s largest in Baton Rouge. The Coursey location is 10,000 square feet.

“We’ve discovered the larger stores, our customers are happier with those,” he said.

Goodwill Industries of Southeastern Louisiana has 14 stores and donation centers in 23 parishes in southeast Louisiana, though Reese said the goal is to double that in the next few years. It is trying to open new stores in the region at the pace of three per year, Reese said.

The stores and donation centers are in Baton Rouge, Covington, Denham Springs, Gonzales, Hammond, Houma, Kenner, Mandeville, New Orleans, River Ridge, Slidell and Walker.

Goodwill bills its mission as helping people with disabilities and other disadvantages achieve a better life through work and independence. More than 80 cents of every retail dollar provides jobs, training, literacy skills and employment-placement services to people with disabilities and other barriers to employment.