The Baton Rouge Area Chamber has created a new position geared toward developing and retaining business and creative talent in the Baton Rouge area.

Nicole David will head up the soon-to-be-formed talent-development program, the Baton Rouge chamber announced Monday.

David has served as BRAC’s director of events for the past eight years.

Before working with BRAC, she served in several event-planning roles in Washington D.C.

The new talent development arm of BRAC will be an outgrowth of the chamber’s Creative Capital Agenda, a five-year, $18 million capital campaign announced earlier this year.

The agenda is intended, in part, to retain and attract human capital to meet the needs of Baton Rouge area businesses.

“Finding, retaining and recruiting talent is a key factor in making regions, and the businesses within them, more competitive,” said Adam Knapp, president and CEO of BRAC, in a statement.

“This innovative program of the Creative Capital Agenda will give us a valuable new tool in our economic development toolkit,” he said.

“After a thorough search, we found the creativity, vision and expertise in Nicole that will ensure the program’s successful launch and execution,” Knapp said.

BRAC plans to institute a number of strategies and programs, such as developing corporate talent services, creating a talent repository, promoting the professional jobs available within the area and working with regional businesses to educate current and prospective hires on the assets of the region, among other things.  Initially, David will be working on the foundation and long-term plans for the program, which is scheduled to launch later this year.