Three months after lowering prices on thousands of grocery items customers frequently buy, Winn-Dixie announced it will cut the cost on another 400 items.

Beginning Wednesday, Winn-Dixie will drop prices as much as 50 percent on items such as bread, chicken, fresh produce, dairy products and frozen foods as part of its “Down Down” program.

Ian McLeod, president and CEO of Southeastern Grocers, the parent company of Winn-Dixie, said the price cuts mean that a family shopping at Winn-Dixie will save more than $700 in the upcoming year. “This is a meaningful difference for any household budget,” he said.

Winn-Dixie has nearly 520 grocery stores across the South, including 41 in metro Baton Rouge, New Orleans and Lafayette.