Bayou Rum maker Louisiana Spirits LLC has signed a long-term national distribution agreement with New York-based Stoli Group USA LLC.
Stoli Group, the North American subsidiary of vodka maker SPI Group, will become the exclusive national distributor as of Jan. 1, 2016, for Bayou Select Rum, Bayou Silver, Bayou Spiced and Bayou Satsuma Rum Liqueur.
The rum is handcrafted from Louisiana sugar cane and distilled and bottled at a distillery in Lacassine, east of Lake Charles.
The agreement takes the rums beyond the borders of Louisiana, Texas, Mississippi, Alabama, Florida, Maryland, Washington D.C. and Georgia.
The national agreement also is a step toward growing the Bayou Rum brand internationally in the future, the companies said.
“The Stoli team’s passion for craftsmanship and authenticity, the importance of superior premium quality and the commitment to long-term brand building and business development with distributors and retailers is what brought us together in this partnership,” said Trey Litel, co-founder and president Louisiana Spirits LLC.
“In just two years, Bayou Rum has received more than 65 awards and accolades,” he said.
“As a best-selling craft American Rum with a fantastic heritage and superior taste, Bayou Rum is the perfect addition to the Stoli Group USA portfolio,” said Patrick Piana, President and CEO, Stoli Group USA.