Freddy’s Frozen Custard and Steakburgers is set to open its first Baton Rouge location March 20 at 6464 Siegen Lane.

The restaurant will have its grand opening and ribbon cutting on March 21.

The Wichita, Kansas-based chain specializes in frozen custard, a treat that is richer and smoother than ice cream because of a churning process that minimizes ice crystals and excess air. The chain also serves steakburgers, made from premium quality ground beef, and hot dogs.

Freddy’s, which is privately held, has more than 150 locations nationwide.

The chain also is opening a location in Lafayette’s Ambassador Town Center later this spring.