The local franchisees for Mooyah Burgers Fries & Shakes plan to open a second Baton Rouge-area restaurant that they hope to launch at the end of summer.
Chuck Kerr, who owns the local rights for the burger franchise with his wife, Denise, said he’s looking at a number of locations around Baton Rouge and Livingston Parish for the restaurant. The Kerrs opened the first Mooyah in Louisiana about a year ago at 6555 Siegen Lane. The restaurant offers build-your-own burgers, made with fresh ground beef or turkey, and a variety of toppings.
“I started looking in the midcity area and a little bit in Denham Springs, off of Interstate 12,” Kerr said. “There’s a lot of growth happening in Baton Rouge and the surrounding areas.”
Michael Mabry, the chief operating officer for Texas-based Mooyah, which has 66 restaurants in the U.S., said the company has more Louisiana locations in the works, including additional New Orleans-area restaurants and an entry into the Lafayette market.
Mooyah has locations in the Outlet Collection at Riverwalk and in Hammond. A location at 4100 Veterans Memorial Blvd. in Metairie is set to open soon.
Kerr said his second location will be similar to the Siegen Lane Mooyah. He said while the restaurants are normally about 2,200 square feet, the Baton Rouge restaurant is a bit larger at 2,850 square feet.
“Since they opened, they’ve increased sales 50 to 60 percent,” Mabry said of the Kerrs’ Siegen location. “They were doing a little above the system average when they opened, but they’ve continued to increase and hold sales.” If the Siegen Lane location isn’t the top-performing Mooyah in terms of sales each week, “then it’s No. 2 or 3,” Mabry said.
With a performance like that, Mabry said he’s pleased the Kerrs are opening a second Mooyah and hopes they build a third “or however many more.”
Kerr said he set a goal for himself originally to open three Mooyahs in three years. “I still want to do that, but I want to make sure I make the right decisions in terms of timing and placement,” he said. “I’m not going to open a restaurant just to make a goal.”
Follow Timothy Boone on Twitter, @TCB_TheAdvocate.