A regional manufacturer of lubricants and other automotive fluids is planning a $10 million expansion, which will add some 50 to 60 new full-time jobs.

Smitty’s Supply Inc., of Roseland in Tangipahoa Parish, will increase its onsite storage capacity for products like hydraulic fluid and gear oil, as well as increase the machinery needed to make the plastic jugs and buckets used to package these fluids, the company announced Tuesday.

Smitty’s Supply — which has been in operation for 42 years — now employs about 400 workers, said Bob Basford, executive director of the Tangipahoa Economic Development Foundation. The average pay for workers at Smitty’s Supply is about $30,000 to $40,000 a year, he added.

Smitty’s recently purchased 23 acres from Ballard Petroleum and Blanchard Mechanical, where it plans to locate additional production facilities and build a state-of-the-art corporate office, according to a company statement.

The expansion will add 2 million gallons to Smitty’s onsite storage capacity, bringing the total to more than 12.5 million gallons.

The company has applied to participate in two of the state’s economic development incentive programs, according to Louisiana Economic Development records. One is the Enterprise Zone tax credit program, which structures incentives around how many jobs a project creates. Smitty’s will also apply to participate in the Industrial Tax Exemption program, which provides a 100 percent property tax abatement for up to 10 years for new capital investments made on the property.

Smitty’s products can be found in all 50 states and more than 50 countries.