A new store that sells LSU apparel and merchandise is set to open in Perkins Rowe in April.

Alumni Hall will carry a range of purple and gold goods, ranging from clothes for men, women and children to serving platters. The Knoxville, Tennessee-based company has 19 locations in college cities such as Charleston, West Virginia; Tuscaloosa, Alabama; Athens, Georgia; and Gainesville, Florida.

“We’ve wanted to come to Baton Rouge for quite some time,” said Lindsey Rohling, a spokeswoman for Alumni Hall. “We hope it will be a perfect match for us.”

While stores that sell LSU-branded merchandise are plentiful in Baton Rouge, Rohling said Alumni Hall will stand out with its customer service and different variety of items.

“We work with vendors to have unique things for the store,” she said. “And we have the newest and latest apparel and merchandise before other stores get them.”

Alumni Hall will have about 15 employees. The 4,800 square foot store will be located behind La Madeline, in a space that has been vacant.