New Orleans-based software company Federated Sample has changed its name to Lucid, which the company said reflects the clarity its products provide to customers.

“Our products clarify business issues and processes that have been obscured. We make the unknown known with “lucid moments” of insights, whether those are insights into a programmatic marketplace of research sample or into the human beings surveyed by research. ‘Lucid’ is the perfect name to summarize what we do,” said Brett Schnittlich, Lucid’s Chief Technology Officer and Executive Vice President.

Lucid started with 10 employees in 2010. The company now employs more than 80 people.