A $25,000 donation from BASF will fund a new multipurpose technology center at Southern University in Baton Rouge.

The new facility will add advanced capabilities to the university’s Career Services Center that will benefit not only students and alumni, but also potential employers, a news release from BASF said.

“BASF is joining forces with Southern University to use technology to expand career opportunities for students and modernize the job-search process,” said Tom Yura, senior vice president and general manager of the BASF site in Geismar.

BASF’s donation will be used to purchase audio-visual equipment, conference room furniture and other accessories to establish the new facility, the release said.

Virtual interviewing made possible by the center will allow employers to interview job candidates at different locations in real time, which will increase scheduling flexibility and eliminate travel constraints and associated costs for employers and applicants.

The new technology center also will support and improve existing career development workshops, internship programs, leadership seminars, professional development courses, student employment sessions, networking events, mock interviews and group training sessions conducted by the university’s business and industry partners.

“We are thankful that BASF recognized the value of the new technology center for our students and provided the resources to make it a reality,” said Tamara Foster-Montgomery, director of career services at Southern University.