Volunteer Ascension is taking the #GivingTuesday social media campaign to heart by reaching out to the residents of Ascension Parish with a challenge of its own.

“We want to remind Ascension Parish citizens that giving of their time by volunteering is of great value,” said Sherry Denig, executive director of Volunteer Ascension. “We are encouraging schools, clubs, groups, churches, businesses and industry to plan various service projects that will benefit our community. We will be featuring these projects now through Dec. 2 as part of the #GivingTuesday social media campaign.”

The local nonprofit is using the “UNselfie” as its theme. “UNselfie” includes taking a selfie to promote giving.

“We are really excited about this campaign,” Denig said. “The ‘UNselfies’ are a fun way to draw attention to selfless acts of giving. We have Black Friday and Cyber Monday — why not a Giving Tuesday wedged right between Thanksgiving and Christmas? Couldn’t we all use a reminder about the true importance of giving … and not just gifts but giving of our time and our talents to make a difference in our communities?”

Many Ascension Parish leaders, elected officials and familiar faces have signed on for the campaign by submitting their “UNSelfie.” One of the first to participate in the campaign was Schools Superintendent Patrice Pujol.

“I thought this was a great idea and wanted to be a part of the giving process,” Pujol said. “There is no greater reward than helping others and seeing the fruit of your labor making a true difference in their lives. I want to encourage others to do the same.”

Volunteer Ascension also is reaching out to its social media followers and to the community to encourage them to send in pictures of how they are giving in their community. These pictures will be a part of the #GivingTuesday campaign.

For more information on how to participate in the #Giving Tuesday campaign, visit www.facebook.com/Volunteer Ascension or go to www.volunteerascension.org. Follow Volunteer Ascension on Twitter and Instagram for details.