Students in St. Amant High School’s DECA program attended the Pelicans Sports and Entertainment Marketing Conference on Jan. 31 in New Orleans.
The students attended a college fair at the Smoothie King Arena.
Once the conference started, guest speakers provided students with insight on their jobs in marketing, publicity and related fields.
Not only were students given information on the sports and marketing fields, but they had a chance to participate in marketing for the Pelicans basketball team. In the weeks leading up to the conference, three students from St. Amant High School, Hunter Bertrand, Victoria Stewart and De’Jaun Ferguson, created a fan experience package for the New Orleans Pelicans marketing team.
The St. Amant project competed against a DECA project from East Ascension High School, St. Amant DECA adviser Rae Broussard said.
The St. Amant team’s project was selected and the trio sat courtside during the Pelicans and Clippers pregame and received a $50 deduction off of their state DECA Career Development Conference fee, she said.
Another St. Amant team of Calvin Ardoin, Trae’ Boudreaux and Starla Strait placed second in the marketing minute halftime show.
The win resulted in 20 St. Amant DECA members getting to go into the fan tunnel during halftime to high-five the players as they entered the game, she said.
“This conference was a tremendous learning experience for the students of St. Amant High School,” Broussard said. “Participants are already in anticipation for next year’s game and conference. We greatly appreciate the Pelicans for allowing us to have a partnership and participate in this Sports and Entertainment Marketing Conference.”
Broussard thanked the Marketing Education Retail Alliance, who provided grant money to a portion of each DECA member’s registration fees.