The Louisiana Small Business Development Center at Southeastern Louisiana University will host a free seminar May 9 titled Customer Focused Selling.

Co-sponsored with the Louisiana Economic Development Foundation, Greater Hammond Chamber of Commerce and Northshore SCORE, the seminar is scheduled from 9 a.m. to 11:30 a.m. at the LSBDC main office in the Southeast Louisiana Business Center, at 1514 Martens Drive in Hammond.

“With simple, repeatable processes that are concentrated on an exceptional, customer-focused experience, this program can help business owners significantly increase their company’s sales,” said Sandy Summers, SBCD assistant director.

Summers said the seminar will help businesses learn to define the ideal customer, how to drive new business, create customer loyalty, fill customer needs without a hard-sell approach, establish goals as well as set a tracking plan, and teach how to coach for performance.

“Not a ‘listen and learn’ session, you’ll bring in your company’s sales history and some of your specific areas of challenge so that we can ensure an interactive program that’s a relevant use of your time,” she said.

Guest speaker for the event is Cynthia L. Widlitze, of Aducco Consulting.

Seating is only guaranteed for preregistered attendees. For information or to register, call (985) 549-3831 or visit lsbdc.org.