A film crew for the Louisiana Lottery Corporation shot scenes for a commercial in the St. Francisville area Nov. 20, setting up at two locations.
The commercial will promote the Lottery’s new $10 scratch-off game called Gold Rush.
The film crew used Bayou Sara at Low Water Bridge as one set depicting an old, riving mining operation with miners panning for gold in the bayou, which appeared to look like an old Western scene.
One miner discovers gold, then a group of miners chases after him.
“It has an 1800s gold rush feel with the old miner panning for gold.
“He pulls up his pan and there’s a Gold Rush ticket in his pan,” said Marvin Quinn Dossett, vice president of marketing for the Lottery, who supervised the shoot. “We used a number of actors, some of them re-enactors, and we had a full crew out here.”
The commercial then features the miner in Jett’s Food Mart on U.S. 61 with a Gold Rush ticket, Dossett said.
The new game officially launches Jan. 19 and will be promoted with television and radio commercials, point-of-purchase displays and print advertisements.
Dossett said the game will offer cash prizes for winning tickets up to $200,000.