Cox Communications said July 23 that it’s launching its gigabit Internet service for residential customers in the Americana development in Zachary, which will be one of the first neighborhoods in the state to receive the new service.

Marketed under the brand name G1GABLAST, Cox will offer speeds 100 times faster than the average speed in the U.S., Cox officials said at a news conference.

“We are excited about our roadmap to offer gigabit speeds to all of our residential customers,” said Jacqui Vines, senior vice president and region manager for Cox’s Southeast Region. “We are deploying new technology and infrastructure that will offer our customers the choice of gigabit speeds in all markets we serve.”

In addition to the Americana subdivision in Zachary, gigabit service also is available at the Lexi Falls subdivision in Broussard and the Bella Ridge/Cottonwood Creek apartments in Harahan.

Cox has been deploying gigabit speeds to businesses for more than a decade, and the company will offer residential gigabit speeds in all of its markets by the end of 2016, Vines said.

Gigablast service is also available in Arizona, California, Nevada and Omaha.

“Americana has been planned to provide the highest level of technology for a smart mixed community in Louisiana. We have partnered with Cox over the last two years and today is the latest advancement of our smart community technology plan for Americana,” said Charles Landry, Americana’s lead developer.

“We applaud Cox for the commitment to innovation, technology and its continuous improvements to infrastructure in the Baton Rouge region,” said Erin Monroe Wesley, executive vice president and chief operating officer of the Baton Rouge Area Chamber. “Advanced technology is the lynch pin of a tech-based community. We applaud Cox for having a positive economic impact on this community.”