YMCA launches ‘For a better us’ campaign _lowres

Plainsman file photo -- The Americana YMCA

YMCA of the USA and the Americana YMCA in Zachary have launched a nationwide multimedia campaign titled “For a better us.”

The campaign is designed to educate consumers on the Y’s work in the areas of youth development, healthy living and social responsibility.

The campaign includes two commercials, “Places” and “Idle Hands,” each depicting a different problem America faces today, according to the Y.

“Places” highlights people who lack the opportunities and resources they need to thrive, while “Idle Hands” explores the ways youth might fill their time when left unsupervised or unchallenged without constructive activities.

The commercials will air on multiple national networks including MSNBC, CBS and TBS and can be viewed at ymca.net/forabetterus.

“The Y works to ensure all individuals have the support they need to achieve their full potential,” said Kristen Hogan, marketing director for YMCA of the Capital Area. “We work here in Zachary to provide services addressing its most critical social issues such as child abuse prevention classes, diabetes prevention programs, homeless outreach programs and safety around water classes.”

The campaign will run through 2018.