Frances and Scott Spencer, owners of an online, print, marketing and public relations firm aptly named Spencer Media, were introduced to the Zachary business community Jan. 27 at a ribbon-cutting ceremony at the Zachary Chamber of Commerce.
Frances Johnson Spencer, a writer and communications consultant, said Spencer Media, along with its parent publishing company, Best Version Media, will introduce a monthly magazine “by the people, about the people, for the people.” According to Best Version Media, an international publishing company, they will use a social media, microtarget approach but in print form to provide a high-end glossy magazine to specifically targeted, affluent subdivisions, communities and villages that features a family from one of those subdivisions on the cover.
“The magazine will always have faces of Zachary residents on the cover,” Spencer said. “In fact, our first cover will be of Mayor David Amrhein and his wife, Robyn.”
Spencer said the magazine — Vivre Bien (living well) — premieres in the spring.
“As we grow, we plan to grow our circulation,” Spencer said.
The Spencers also will handle marketing and public relations for their clients as well as Internet and communications needs through their online store, OnlineBayou.com, which Spencer calls “Louisiana’s version of GoDaddy.com.”
“Most of our clients needed domain registration, Web hosting and design, and e-commerce capabilities, so we just bought a domain registration and online tools store to eliminate the middleman,” Spencer said. “Customers can take the do-it-yourself approach or we can build and manage what they need.”
For information, email firstname.lastname@example.org or call (225) 266-3356.